About

Abstract Interactive is the studio of award-winning experience designer Simon Rycroft. We apply design thinking (and doing) to interactive light and sound installations. Our projects transform spaces into ambient experiences that stimulate the imagination, inspire playfulness and tell stories. Drawing on our in-house design and development capability, and partnering with the best lighting and audio hardware providers in the business, we deliver comprehensive solutions for landmark projects. Our services include: Concept ideation, design and project management Bespoke digital content solutions that seamlessly integrate lighting with sound Interactive and generative experiences that are app-controlled and can respond to a variety of inputs Continuously controllable dynamic lighting and audio content that never loops